A native of Okinawa, Mr. Higashionna has spent most of his life welcoming guests to the Ryukyu Islands. Upon graduation from Okinawa International University, he started working in the hospitality industry with the Grand Castle Hotel. From there, he has supported the development of the industry through Laguna Garden Hotel in Ginowan and the Terrace Hotels Group.

He also composes music, and his compositions are frequently performed at the facilities he manages.