Professor Mark Milstein of Cornell University discussed sustainability as a method of dealing with social and environmental issues by strategically creating new markets at GLOBIS’s Professional Seminar. He showed why sustainability is becoming more important for global enterprises, including Japanese companies. Using case examples from his current research and consulting, Prof. Milstein described how “Experiential Learning” was a critical component of creativity and innovation. Finally, he described the implications for Japanese companies. This seminar video will serve as a useful reference for people interested in the business opportunities related to Global Sustainability and its relationships with Japan.
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