
Local versus Global: Where to draw the line? 1/3
When multinational corporations seek to increase presence in markets overseas, how much should they adapt to each local market, and how much should they retain their global, universal values as a company? This GLOBIS Top Seminar looks into how the Daimler Group, a German automaker which is one of the largest producers of premium cars, Mercedes-Benz, and the world’s biggest manufacturer of commercial vehicles, tackles this subject.

Local versus Global: Where to draw the line? 3/3
When multinational corporations seek to increase presence in markets overseas, how much should they adapt to each local market, and how much should they retain their global, universal values as a company? This GLOBIS Top Seminar looks into how the Daimler Group, a German automaker which is one of the largest producers of premium cars, Mercedes-Benz, and the world’s biggest manufacturer of commercial vehicles, tackles this subject.
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