By Richard Collasse, Seiichi Kondo, Nancy Snow and Tak Umezawa.

< Session Title >
G1 Global Conference 2014
Breakout Session II <A >
The Japan Brand: Promoting Japanese Culture to the World

< Date > September 15, 2013
< Venue > GLOBIS University, Tokyo Campus
< Duration > 1:14:05

< Session description >
Japan’s cuisine, fashion, and anime subcultures have already earned some faithful followers in different places of the world. But the multifaceted nature of Japan often seems to go overlooked – while being steeped in deep traditions and customs, Japanese culture is in a continual state of flux, with rapidly shifting fads and trends. How can Japan’s culture, lifestyles and values be effectively communicated on the global stage? This panel features a former Cultural Affairs Commissioner, a public diplomacy expert, and a renowned observer of Japan’s society and culture, moderated by one of the leading advocates of the Cool Japan initiative.

Richard Collasse
President and Representative Director, Chanel KK

Seiichi Kondo
Director, Kondo Institute for Culture & Diplomacy

Nancy Snow
Abe Fellow, Visiting Professor, Keio University

Tak Umezawa
Japan Chairman, Director of the Board, A.T. Kearney

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