Mr. Steven Neo, Full-time MBA Candidate of GLOBIS University in Tokyo, discusses the “Neo Asia Challenge” with a variety guests from various businesses and cultures in Japan and Asia.
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Neo Asia Challenge No. 2 – Yusaku Toyoshima
Guest: Yusaku Toyoshima, Executive Director / Producer, Digital Frontier Inc.
Host: Steven Neo Say Bin, 2012 MBA Candidate, GLOBIS University
Date: June 13, 2013
Venue: Digital Frontier Tokyo Office
Reflection by interviewer:
Re-defining the business model in an ever-changing business environment is one of the keys of long-term sustainability. However, implementation of a new business model is easier said than done. In Digital Frontier, the company is trying to re-define the traditional 2D cell animation industry with 3D technologies that can be used in the production of animated television series and feature films. However, it is a long arduous process of building organizational capabilities in human capital and technological innovations. Despite various difficulties, the company is optimistic about its strategic direction, and the future market potential of Southeast Asia, India, and China. To capitalize on these emerging markets, the company is actively building capabilities in its Malaysian and Taiwan studios to serve as gateways to develop local talents that are passionate about creating content for the local audience. To increase competitiveness in a globalized marketplace, perhaps it is time for Japanese companies to re-define its traditional business model, and reposition themselves as global producers rather than global suppliers. – By Steven Neo Say Bin