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An Investor’s Lesson to Entrepreneurs

Business has the power to impact society for the better. But that doesn't mean entrepreneurs can't go wrong—and investors know that. Entrepreneur and venture capitalist Doug Mellinger shares some tips for realizing meaningful change.

Investing & Diversity: The Changing Faces of Venture Capitalists

Is the venture capital industry embracing diversity in investors? Watch global venture capitalists from around the world discuss the state of things and what needs to be done for a more inclusive future.

Servant Leadership

There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.

Organizational Behavior and Leadership

Ever wonder what makes a great leader? Whether your role requires leadership or not, understanding organizational behavior is useful for your career. This course from GLOBIS Unlimited can set you on your way.

Leadership vs. Management

Leadership and management are different skills, but today’s leaders must have both. Try out this course from GLOBIS Unlimited to understand the difference, as well as when and why each skill is necessary for motivation, communication, and value.

Strategy: Creating Value Inside Your Company

Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.

Strategy: Understanding the External Environment

To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!

Using Japanese Values to Thrive in Global Business

Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.

Turnaround Leadership: The Differences Between Japan and the West

What's the best way for leaders to communicate a shift in corporate strategy? How do you even know when it's time for such a change? This course explains how Japan might have one answer, Western companies another.

Conflict Management

Conflicts in the workplace are inevitable. But they can lead to positive outcomes if they’re managed well. Check out this online course for a two-step process that can help you manage conflict successfully.

Evernote Founder: How Tech Startups Can Break through in Japan

Can startup models from Hollywood and Silicon Valley succeed anywhere? Phil Libin, cofounder and CEO of startup incubator All Turtles, explains how AI can solve everyday problems to bring products to market.

Women Empowerment: Lessons from Cartier

How can women overcome gender inequality and reach their leadership goals? Cartier Japan CEO June Miyachi shares her secret in this special course from GLOBIS Unlimited.

Marketing: Reaching Your Target

Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.

Marketing Mix

Seeing good products into the hands of customers is no easy task. The marketing mix can help. It's a collection of strategies and tactics companies utilize to get customers to purchase their products or services, and is an essential part of the overall marketing process.

The Principles of Negotiation

With the proper skills and attitude, anyone can become a successful negotiator.  But first, you'll need to learn the basics to prepare for, assess, and respond to offers for the best results. GLOBIS Unlimited can help.

Negotiation: Creating Value

Want to create more shared value between yourself and your negotiation opponent? Discover how cognitive bias affects the judgment of others. Try this course from GLOBIS Unlimited to master the value of negotiation.

Finding Your Life Purpose with Ikigai

Ikigai can guide you in your quest for self-discovery. Listen to Japanese brain scientist Ken Mogi explain why and how.

Maslow’s Hierarchy of Needs

Want to leverage Maslow's Hierarchy of Needs as a leader? Try this short course to see how the theory can be applied in practical work scenarios.

Confirmation Bias

We all subconsciously collect information that reinforces our preconceptions. It's natural . . . but it does lead to a kind of flawed decision-making called confirmation bias. To become more objective and impartial, check out this course from GLOBIS Unlimited!

An Investor's Lesson to Entrepreneurs

Entrepreneurs have the power to transform societies for the better. But how do you attract investors to start or grow a business? Or to sell one? Check out this seminar for the answers to these and more, straight from a master venture capitalist!

Managerial Accounting

Managerial accounting is a powerful way to measure progress, identify problems, and meet your goals. Check out this course to learn how data-backed decisions can help you run your business.

Finance Basics: 1

For a healthy mix of quantitative planning, evaluation, and management, you need solid decision-making. And finance is the secret sauce! Get the essentials of finance in this two-part course from GLOBIS Unlimited.

Basic Accounting: Financial Analysis

Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.

Career Anchors

What drives you to be good at your job?

Career anchors are based on your values, desires, motivations, and abilities. They are the immovable parts of your professional self-image that guide you throughout your career journey.

Try this short GLOBIS Unlimited course to identify which of the eight career anchors is yours!

Digital Marketing Psychology to Transform Your Business

How does digital marketing really differ from traditional marketing? How is social media changing things really? And what's going on in Asia?

Pyramid Structure

Having the pyramid structure in your communication toolkit can not only help you approach a problem, but convince others that your solution is valid. Break away from linear thinking and test your logical thinking with this course from GLOBIS Unlimited!

Leadership with Passion through Kokorozashi

The key ingredient to success? Passion.

Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.

AI First Companies – Implementation and Impact

AI is changing the way companies operate. How do you structure teams to increase efficiency?

Technovate in the Era of Industry 4.0

Is Industry 4.0 is the next step of human evolution human civilization? Dr. Jorge Calvo seems to think so. Join him to learn how the past can help you set goals for an exciting future of digital innovation.

Technovate Thinking

Business leaders of tomorrow need to harness the power of technology and innovation. That means understanding algorithms and how they drive business results. Discover opportunities to make technology work for your competitive edge.

Product Life Cycle

Every product takes a natural course through the market—there's a how, when, and why customers adopt products at different stages. Check out this course from GLOBIS Unlimited to find out how a product you use every day is part of this cycle.

Logic Tree

Logical thinking is the most valuable asset any business professional can have. That's why logic trees are such a valuable tool—they can help you identify a problem, break it down, and build it back up to a solution.

MECE Principle

Using the MECE principle can help ensure you categorize without gaps or overlaps. Check out this course from GLOBIS Unlimited for a practical demonstration of how it works!

The COVID-19 crisis didn’t just change the world. It changed people. And people, for better or for worse, are the customers at the heart of any business.

From Apple and Amazon to Google and The Walt Disney Company, successful companies that prioritized building great customer experiences emerged as industry champions over time. When asked about online retail giant Amazon’s dominance today, Jeff Bezos remarked that “obsessive customer focus is by far the most protective of Day 1 vitality.”

But the uncertainty of a post-pandemic future, tainted by the worst global economic recession since World War II, means customers today are no longer the same people they were a year ago. Prolonged fears of infection and mortality, social isolation, blurred work-life boundaries, rising unemployment, and financial difficulties due to the pandemic have made them tired, stressed, worried, and bored—even depressed.

These behavioral shifts are significantly reshaping customer experience journeys in ways that are forcing companies to sink or swim. But as the Chinese word weiji expresses, crisis can also represent opportunity. Reconfiguring sales and marketing strategies, operational processes, and organizational resources to quickly adapt to the evolving consumer can significantly help your business succeed in the new normal and beyond.

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Systemic Marketing: Steer Your Business into the Future

Digitalization has forced marketeers to throw out their old marketing funnel. So what’s next?
Marketing can often feel like shouting into the void—try systemic marketing instead.

The Death of “The Customer Is Always Right”

If you’ve worked in sales, you’ve most likely been at the receiving end of a customer meltdown. After all, just like royalty, the customer is always right. Or are they?
A king and queen buying groceries and paying at the cashier, unhappy to find the customer isn't always right

A Customer-First Company Begins with Every Employee

Successful companies know that implementing customer service excellence across all levels of an organization can significantly lower costs, increase productivity, and improve revenues. What’s more, putting customers first organically creates transformative benefits that support survival strategies. Whether you’re a budding business owner or a long-time employee, customer experience starts with you and what you can bring to the table.

And now, more than ever, you need to bring it to the table.

In a TechCrunch Disrupt panel about reinventing sales teams in 2020, Jill Rowley, growth strategist and startup advisor of Stage 2 Capital, said that successful sales today require a go-to-market approach that understands how different business divisions shape the customer experience journey.

“It’s not just sales that’s doing the selling anymore,” says Rowley. “This is about bringing together other resources within your organization and looking at it all from the customer’s perspective.”

Brands that have excellent customer service generate 5.7 times more revenue than competitors. Maintaining best practices with customer service insights in mind can help future-proof business development strategies in a post-pandemic world.

As an employee, this means re-examining your leg of the customer journey and asking whether or not it can be improved. It may already be good—but could it be better? If you’re in marketing, does your content really attend to your target population’s needs? What about now, during COVID-19? If you’re in sales, how are you changing your product and your pitch to accommodate changing circumstances?

Optimizing customer experience is the name of the game.

Go Digital, Or Go Broke

The home is becoming the epicenter of work, leisure, shopping, and education. That means convenient digital spaces like social media, e-commerce platforms, and mobile apps have replaced traditional brick-and-mortar channels. As a result, data has become a key resource and advantage in the COVID-19 age of IT, where almost all sales are funneled through contactless digital self-service platforms.

Seventy percent of buyers in a recent McKinsey & Company survey said that they now prefer digital interactions with most sales closed via video conferencing and live chats instead of traditional phone calls.

Far from yesterday’s smooth-talking hard seller, tomorrow’s salesperson will need to be data- and tech-savvy across multiple digital communication channels—no longer focused on the sale, but on the buyer. They’ll need to serve as an interpreter of information and as a purchase advisor for customers, who now have unprecedented access to data.

Big data, tooling, and analytics have become high-value assets. These can help businesses identify SWOT points, digitize and automate process and service improvements, and create first-mover advantages based on insights from real-time data.

Marketing and sales strategies can also be made more relevant and effective using customer insights gathered from digital surveys, social media polls, and online support channels. Advanced analytics can also strategically drive targeted sales.

If you’re not yet familiar with digital marketing tools, start with Google Analytics, Data Studio, and . . . well, everything else in Google Workspace. While there are more powerful options for large companies (like Tableau), Google’s suite is enough to familiarize yourself with the language and concepts necessary to digitalize your marketing.

Safe Retailing Trumps Fast Retailing

Health and supply chain safety have become top priorities for customers, who are becoming more discerning and demanding about what they buy and who they buy from. As consumers resume out-of-home activities, rules and regulations on visiting shared public spaces will also impact buying habits and selling strategies.

To support sales, businesses will need to build on customer trust and brand loyalty. They can do this by providing transparency on- and offline, introducing process and service improvements, and communicating brand messages that soothe pandemic anxieties. Some Chinese brands like HEMA—Alibaba’s chain of grocery retailers—responded to COVID-19 health concerns early on by sharing where their products come from and how purchases are safely delivered.

If you own a small business or work for a company without an online store, delivery options, or contactless payment, now is the time to set all that up.  

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4 Secrets to Building Brand Presence

Got the best product ever? The ultimate customer service? A business model never before seen? Without brand presence, you got nothin’.
Illustration of people assembling the word "brand" with the various elements necessary to build brand presence

Purpose-Driven Branding

In these uncertain and difficult times, people crave connection, security, and reassurance. Brand authenticity and empathy are crucial for effectively engaging customers, who have become more critical about whether businesses deliver on their values.

Leaving a meaningful impact through honest advertising may not directly translate into sales, but it builds lasting brand equity over time. Content overload has become a real problem in today’s information-saturated age. Faced with repetitive brand messaging across multiple channels, customers are looking for content that is personal, positive, and purposeful.

Conversion is where things get tricky, as Tech Crunch Extra Crunch panelist Brian Ascher, a partner at Venrock, observed. “Among 31 SaaS companies who responded to our survey, converting interest into tangible action is where the problem is. Folks are showing interest—it’s just hard to get them into the buying cycle.”

Rather than focusing on new sales, companies can optimize growth by focusing on existing customers. Data from Salesforce reveals that attracting new customers is 6 to 7 times more expensive than retaining an existing one, and increasing customer retention by just 10% is enough to boost company value by 30%. Repeat customers also spend 67% more than new customers, and 65% of new business comes from referrals.

So if corona has hit your business hard, consider solidifying your current customer base before shifting focus to attracting new customers. Revisit your mission, vision, and values, and consider how they’re being communicated to your customers. You can’t grow if every sales lead disappears the next buying cycle.

When the pandemic ends, customers will remember you based on how well you treat them.  Finding your competitive advantage by differentiating on customer experience will be the only way to win.

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