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One-to-one Marketing: The New Age of Parasocial Relationships 

Use one-to-one and influencer marketing to connect with niche audiences and create authentic brand relationships.
Use one-to-one and influencer marketing to connect with niche audiences and create authentic brand relationships.

Nemawashi: Mastering Japanese Shadow Meetings

Learn how to navigate the Japanese process of 'nemawashi', the shadow meetings that need to happen before pitching your big idea.
Learn how to navigate the Japanese process of 'nemawashi', the shadow meetings that need to happen before pitching your big idea.

What is ‘Snackable Content’?

Get your brand message out with short, snackable content across different mediums.
Get your brand message out with short, snackable content across different mediums.

The Marketing Miracle Behind KFC in Japan for Christmas

KFC's unique marketing strategy made it a Christmas staple in Japan.
KFC's unique marketing strategy made it a Christmas staple in Japan.

The Ultimate Guide to Working in Japan

Navigate working in Japan with our guide to Japanese work culture. Understand Japanese business culture and learn to thrive.
Navigate working in Japan with our guide to Japanese work culture. Understand Japanese business culture and learn to thrive.

OpenAI CEO Sam Altman: Balancing Scientific Vision, Ethical Governance, and Profit

When OpenAI CEO Sam Altman was ousted, it drew a spotlight to the industry-wide debate of AI ethics, technological advancement, and profit.
When OpenAI CEO Sam Altman was ousted, it drew a spotlight to the industry-wide debate of AI ethics, technological advancement, and profit.

Writing a Problem Statement You Can Stick To

In the second stage of design thinking, it's all about defining the problem you want to solve.
In the second stage of design thinking, it's all about defining the problem you want to solve.

Create an Employee Development Plan in 3 Steps

An employee development plan is a document that ensures your employees training and development continues throughout their career.
An employee development plan is a document that ensures your employees training and development continues throughout their career.

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