Marketing & Strategy

NTT is spending millions to acquire the last piece of a subsidiary it already largely owns. Why would a company go to such trouble?

Why NTT Is Dropping Trillions for the Last Piece of DOCOMO

NTT is spending millions to acquire the last piece of a subsidiary it already largely owns. Why would a company go to such trouble?
Is AR/VR technology still just a gimmick, or is it evolving into a strategic pillar of the marketing industry?

Simulated Realities: A Marketeer’s Dream

Is AR/VR technology still just a gimmick, or is it evolving into a strategic pillar of the marketing industry?
COVID-19 changed the way consumers see the world. Businesses that want to succeed had better change the way they see consumers, as well.

How and Why a Customer-First Mindset Is Key to Outlasting COVID-19

COVID-19 changed the way consumers see the world. Businesses that want to succeed had better change the way they see consumers, as well.
What is the product life cycle and why should you care? Well, for starters, it can help you see the future.

Instant Insights: The Product Life Cycle

What is the product life cycle and why should you care? Well, for starters, it can help you see the future.
Google Doodles: the innovative secret to a user experience that delights and engages across all demographics and cultures. How are they conceived and designed? And how do Doodlers ensure cross-cultural sensitivity?

What’s in a Google Doodle? Leveraging Art for UX Success

Google Doodles: the innovative secret to a user experience that delights and engages across all demographics and cultures. How are they conceived and designed? And how do Doodlers ensure cross-cultural sensitivity?
What can marketers do when they find themselves stuck in a company that resists the digital revolution? Read about how one woman transformed her company from the inside out.

How One Woman Is Promoting Digitalization and Diversity for a New Age of Marketing

What can marketers do when they find themselves stuck in a company that resists the digital revolution? Read about how one woman transformed her company from the inside out.
Each country has reacted to coronavirus in its own way. Were some reactions better than others?

Coronavirus Reactions by Region: Is the Grass Greener in the Next Country Over?

Each country has reacted to coronavirus in its own way. Were some reactions better than others?
The strange tale of how British Steel fell into non-British hands is one of national pride, industry transformation, and shifting consumer demand.

From a Glorious Past to an Uncertain Future: The Story of British Steel

The strange tale of how British Steel fell into non-British hands is one of national pride, industry transformation, and shifting consumer demand.