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Influencer Marketing
Expand your reach and engage with your target audience using this trending technique that blends celebrity endorsements with social media marketing.
Leading High Performing Remote Teams
How can leaders ensure that performance remains high in remote or hybrid-work environments?
Design Thinking
Learn the 5 phases of this problem-solving methodology and switch from technology-centered to user-centered thinking.
Gantt Chart
Invented in the early 20th century, the Gantt Chart is one of the building blocks of modern project management. In this online course, you'll learn how this tool can be used effectively to monitor progress and achieve your team's goals.
Navigating Change Successfully
The working landscape is continually shifting and being disrupted, so how to employees maintain a sense of stability? Listen to CEO and president of Carl ZEISS Japan Stefan Sacre share his expertise on dealing with change in organizations and entire industries.
Halo Effect
The halo effect is often leveraged for marketing and promotion. But as a type of cognitive bias, it can also have a subconscious impact on decision-making in the workplace. Learn why and (how to overcome it) in this online course.
Anchoring and Framing
Want to increase your confidence during negotiations? Master the principles of anchoring and framing to take your negotiation skills to the next level.
ZOPA and BATNA
Understanding ZOPA and BATNA will help you become a better negotiator, create more value, and feel more confident at the table.
Content Marketing
In this course, you’ll learn how compelling blogs, videos, podcasts, and other media can reach customers and drive sales. You’ll also learn steps for creating an effective content marketing plan, and some important ways to measure its impact and success.
Content marketing is a essential digital marketing strategy for companies looking to provide relevant and useful information to support your community and attract new customers.
Get started on your content marketing journey today.
Sustainable Innovation in Times of Disruption: Choices for a Better Society
There are opportunities for progress all around us. The key is to innovate on these opportunities sustainably.
To help identify most effective path forward, you'll need to gain a global perspective to these challenges in an open discussion. How can Japan and the world take action to create a more sustainable, innovative world? Where do you fit in?
It's time to find out.
Social Media & Digital Communications: Impact on Global Public Opinion
Social and digital media have dominated the communications industry for decades. But it's no secret that social media has the power to sway public opinion, and the way in which many companies use these platforms could be seen as manipulative.
What do companies need to be aware of when utilizing social and digital media? How can these mediums be used to better communicate strategically with the world?
Discover what top media and communications experts have to say.
Blockchain
Blockchain is one of the most captivating technologies out there. Learn what it is and how to make use of its opportunities in this short online course.
Mehrabian’s Rule
The 7-38-55 Rule, developed by Albert Mehrabian, suggests that effective communication relies less on the words we choose than on our tone of our voice, appearance, and body language. Learn how to put this theory to use for better communication in business.
Pareto Principle
Your time and resources are limited. Efficiency means learning to prioritize. The Pareto principle (also called the 80-20 rule) can help you identify the best way to use your time for maximum results.
Country Analysis Framework
Overseas expansion requires careful planning. The Country Analysis Framework can help you look beyond an industry-level analysis and reframe your view based on performance, strategy, and context. Try this short course to learn how it works.
SECI Model
The SECI model illustrates how knowledge is created and shared. Learn how to put it to use for best practices, and how the Japanese concept of “ba” fits in to broaden your perspective.
Johari Window Model
The Johari Window Model is a self-awareness framework that helps you better understand . . . you. Learn how its four quadrants can help you identify gaps between how you see yourself, and how others see you.
Sunk Costs
Wondering if you should continue an investment or look for something new? Sunk costs can have a powerful psychological impact on decision-making. Learn how to recognize them to ensure rational decisions.
CAGE Distance Framework
Want to expand overseas? The CAGE distance framework can help ensure you're constructing a solid global strategy in four areas: cultural, administrative, economic, and geographic. Learn how to leverage useful differences between countries, identify potential obstacles, and achieve global business success.
Groupthink
Groupthink refers to group pressure and the perception of consensus which together lead to ill-formed decisions—or even unnecessary risks. Learn to identify the warning signs of groupthink and apply countermeasures in this online course.
Deductive and Inductive Reasoning
Solving problems with the best results means using two types of thinking: deductive and inductive reasoning. In this online course, learn to form a broad premise, make observations, and form conclusions from different perspectives.
Critical Thinking: Hypothesis-Driven Thinking
Anyone can come up with a good idea. The real challenge is putting that idea into action. In this online course, explore how to form compelling, testable hypotheses and bring ideas to life in your own organization.
Critical Thinking: Structured Reasoning
Even a few simple techniques for logical decision making and persuasion can vastly improve your skills as a leader. Explore how critical thinking can help you evaluate complex business problems, reduce bias, and devise effective solutions.
Critical Thinking: Problem-Solving
Problem-solving is a central business skill, and yet it's the one many people struggle with most. This course will show you how to apply critical thinking techniques to common business examples, avoid misunderstandings, and get at the root of any problem.
How to Dream
Join globally renowned author and Columbia Business School professor Dr. Sheena Iyengar as she explains how to approach your dreams with a new perspective. Learn to reflect on what you long to accomplish and what stands in your way.
Logical Thinking
Logical thinking is at the heart of confident, persuasive decisions. This course will equip you with a five-point approach to more becoming a more logical thinker. Learn to classify ideas and distinguish fact from opinion.
Investing & Diversity: The Changing Faces of Venture Capitalists
Is the venture capital industry embracing diversity in investors? Watch global venture capitalists from around the world discuss the state of things and what needs to be done for a more inclusive future.
Servant Leadership
There's more to leadership than driving a team to profit. In fact, there's a word for looking beyond self-interest to prioritize individual growth: servant leadership. Try this course for a quick breakdown of what that is, how it works, and how it can lead to organizational success.
Organizational Behavior and Leadership
Ever wonder what makes a great leader? Whether your role requires leadership or not, understanding organizational behavior is useful for your career. This course from GLOBIS Unlimited can set you on your way.
Leadership vs. Management
Leadership and management are different skills, but today’s leaders must have both. Try out this course from GLOBIS Unlimited to understand the difference, as well as when and why each skill is necessary for motivation, communication, and value.
Strategy: Creating Value Inside Your Company
Have you ever wondered why certain companies are more successful than others? The answer is strategy: internal processes that control costs, allocate resources, and create value. This course from GLOBIS Unlimited can give you the tools you need for that strategic edge.
Strategy: Understanding the External Environment
To plan strategy on any level, you need to understand your company's external environment. In fact, your level of understanding can impact hiring, budgeting, marketing, or nearly any other part of the business world. Want to learn how to do all that? This course from GLOBIS Unlimited is the perfect first step!
Using Japanese Values to Thrive in Global Business
Japanese companies have unique cultural, communication, and operational challenges. But they also have values that have led to remarkable longevity. Check out this seminar to hear how these values help earn trust from overseas head offices and develop employees.
Turnaround Leadership: The Differences Between Japan and the West
What's the best way for leaders to communicate a shift in corporate strategy? How do you even know when it's time for such a change? This course explains how Japan might have one answer, Western companies another.
Conflict Management
Conflicts in the workplace are inevitable. But they can lead to positive outcomes if they’re managed well. Check out this online course for a two-step process that can help you manage conflict successfully.
Evernote Founder: How Tech Startups Can Break through in Japan
Can startup models from Hollywood and Silicon Valley succeed anywhere? Phil Libin, cofounder and CEO of startup incubator All Turtles, explains how AI can solve everyday problems to bring products to market.
Women Empowerment: Lessons from Cartier
How can women overcome gender inequality and reach their leadership goals? Cartier Japan CEO June Miyachi shares her secret in this special course from GLOBIS Unlimited.
Marketing: Reaching Your Target
Every company works hard to get its products into the hands of customers. Are you doing everything you can to compete? In this course, you’ll find a winning formula to turn a product idea into real sales. Follow along through the fundamentals of the marketing mix and see how companies successfully bring products to market.
Marketing Mix
Seeing good products into the hands of customers is no easy task. The marketing mix can help. It's a collection of strategies and tactics companies utilize to get customers to purchase their products or services, and is an essential part of the overall marketing process.
The Principles of Negotiation
With the proper skills and attitude, anyone can become a successful negotiator. But first, you'll need to learn the basics to prepare for, assess, and respond to offers for the best results. GLOBIS Unlimited can help.
Negotiation: Creating Value
Want to create more shared value between yourself and your negotiation opponent? Discover how cognitive bias affects the judgment of others. Try this course from GLOBIS Unlimited to master the value of negotiation.
Finding Your Life Purpose with Ikigai
Ikigai can guide you in your quest for self-discovery. Listen to Japanese brain scientist Ken Mogi explain why and how.
Maslow’s Hierarchy of Needs
Want to leverage Maslow's Hierarchy of Needs as a leader? Try this short course to see how the theory can be applied in practical work scenarios.
Confirmation Bias
We all subconsciously collect information that reinforces our preconceptions. It's natural . . . but it does lead to a kind of flawed decision-making called confirmation bias. To become more objective and impartial, check out this course from GLOBIS Unlimited!
An Investor's Lesson to Entrepreneurs
Entrepreneurs have the power to transform societies for the better. But how do you attract investors to start or grow a business? Or to sell one? Check out this seminar for the answers to these and more, straight from a master venture capitalist!
Managerial Accounting
Managerial accounting is a powerful way to measure progress, identify problems, and meet your goals. Check out this course to learn how data-backed decisions can help you run your business.
Finance Basics: 1
For a healthy mix of quantitative planning, evaluation, and management, you need solid decision-making. And finance is the secret sauce! Get the essentials of finance in this two-part course from GLOBIS Unlimited.
Basic Accounting: Financial Analysis
Want to compare your performance vs. a competitor? Or evaluate a potential vendor? Then you'll need to conduct a financial analysis. This course will teach you how to use three financial statements and evaluate financial performance in terms of profitability, efficiency, soundness, growth, and overall strength.
Career Anchors
What drives you to be good at your job?
Career anchors are based on your values, desires, motivations, and abilities. They are the immovable parts of your professional self-image that guide you throughout your career journey.
Try this short GLOBIS Unlimited course to identify which of the eight career anchors is yours!
Digital Marketing Psychology to Transform Your Business
How does digital marketing really differ from traditional marketing? How is social media changing things really? And what's going on in Asia?
Pyramid Structure
Having the pyramid structure in your communication toolkit can not only help you approach a problem, but convince others that your solution is valid. Break away from linear thinking and test your logical thinking with this course from GLOBIS Unlimited!
Leadership with Passion through Kokorozashi
The key ingredient to success? Passion.
Finding your kokorozashi will unify your passions and skills to create positive change in society. This GLOBIS Unlimited course will help you develop the values and lifelong goals you need to become a strong, passion-driven leader.
AI First Companies – Implementation and Impact
AI is changing the way companies operate. How do you structure teams to increase efficiency?
Technovate in the Era of Industry 4.0
Is Industry 4.0 is the next step of human evolution human civilization? Dr. Jorge Calvo seems to think so. Join him to learn how the past can help you set goals for an exciting future of digital innovation.
Technovate Thinking
Business leaders of tomorrow need to harness the power of technology and innovation. That means understanding algorithms and how they drive business results. Discover opportunities to make technology work for your competitive edge.
Product Life Cycle
Every product takes a natural course through the market—there's a how, when, and why customers adopt products at different stages. Check out this course from GLOBIS Unlimited to find out how a product you use every day is part of this cycle.
Logic Tree
Logical thinking is the most valuable asset any business professional can have. That's why logic trees are such a valuable tool—they can help you identify a problem, break it down, and build it back up to a solution.
MECE Principle
Using the MECE principle can help ensure you categorize without gaps or overlaps. Check out this course from GLOBIS Unlimited for a practical demonstration of how it works!
TL;DR: Artificial Intelligence (AI) is disrupting and revolutionizing industries, businesses, and the workplace in previously unimaginable ways. But its rapid rise is raising ethical concerns with socio-economic and political consequences–from biased algorithms and widespread misinformation to the loss of privacy. While nobody knows for sure how best to tackle these issues, being transparent in how you use AI, taking accountability, and building a diverse team of experts to consult with on big AI-based decisions is a great place to start.
AI is no longer the future. It is happening now–accelerating the transformation of work at a rate that is overwhelming three-quarters of working professionals globally. In just a few short years since its inception, AI has found its way into 73% of American companies, who report using some form of AI technology as of end-2023. AI is expected to change 70% of most job skills by 2030, requiring workers to upskill and educate themselves to close the skills gap.
Most Challenging AI Ethics Issues
While AI could very well displace approximately 85 million jobs this year alone, it also opens at least 97 million new roles and opportunities. The widespread use of AI presents ethical implications with business repercussions requiring well thought-out solutions. Read on to learn more about AI ethics, its challenges and solutions, and building a framework for its proper development and implementation.
Digital Amplification
Using AI to enhance the distribution and reach of digital content, involves algorithms that prioritize certain information, magnify specific points of view and thus greatly shape public opinion. This raises concerns regarding fairness and transparency in data and the potential for spreading misinformation.
Algorithmic Bias
AI is trained on massive amounts of data created by humans that may also reflect their prejudices. As AI replicates and magnifies these biases, this systematic discrimination may result in unfair outcomes such as a gender bias leading to discriminatory hiring, the unequal allocation of developmental resources among employees and workplace prejudice. To combat AI bias, companies must ensure diverse and representative data sets and conduct regular bias audits while involving ethicists and affected communities in AI development.
Data Security & Privacy
AI-driven firms handle sensitive data, such as customers’ personal information and financial data, making them prone to cybersecurity attacks–85% of which have been identified as the result of malicious actors using AI. Collecting, storing and using vast amounts of customer data presents major privacy concerns. Organizations are ethically obliged to implement transparent data usage policies and robust cybersecurity measures that protect data from unauthorized access and misuse while ensuring their rigorous compliance with industry-specific data security laws (such as the Health Insurance Portability and Accountability Act protecting patients’ medical records in the healthcare industry). Security awareness training for all employees, regularly updating software and enabling multi-factor authentication are other measures that can boost data security.
Data Manipulation & Deception
Generative AI tools that produce texts and images such as ChatGPT and MidJourney allow machines to produce creative output faster, better and in greater volumes than humanly possible while still being dependent on original human input, leading to complex questions about who really owns AI-generated works. Intellectual property problems ranging from copyright infringement and plagiarism to using unlicensed content abound with generative AI, which is trained on large amounts of data that can include copyrighted works used without permission. Deepfakes–AI-manipulated audio, images and videos–are rapidly eroding public trust in digital content, posing a threat to democracy as a “disinformation amplifier” that can be used to spread fake news and propaganda. Developing AI tools that detect false content, strengthening content verification systems and digital media literacy are ways to mitigate these misinformation risks.
Socio-Economic Impact
AI’s groundbreaking ability to dramatically reduce the time and effort required to perform tasks, and greatly improve process and performance by removing human error, raises new existential problems for humanity. With AI massively changing the nature of work and the kinds of work humans can do, people will have to redefine what gives them meaning and purpose in a world where AI can do everything better, faster and more often. Concerns about economic inequality and unemployment continue to rise as AI and automation replace human jobs at an increasing rate. Many workers lack the skills to transition into AI-driven fields and risk falling behind. Policymakers and corporations should invest in re/upskilling programs for workers, promote ethical employment policies that encourage human and AI collaboration instead of replacement and explore economic solutions such as a Universal Basic Income to mitigate job losses.
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Generative AI . . . Basically
A Framework for Ethical AI Solutions
Developing, deploying and using AI technologies involves adhering to ethical principles and practices that safeguard against its misuse; moral guidelines that ensure that humans are not rendered obsolete, harmed or exploited by AI. Key principles in AI ethics include:
Inclusiveness, Fairness and Non-Discrimination
The economic divide of the 21st century is fundamentally digital–placing industries, businesses and workers that can’t leverage AI to optimize systems, processes and tasks at a disadvantage. The age of automation requires fostering a diverse and inclusive environment in both human interactions and the fair deployment of AI technologies. It will become paramount for organizations to consider the wider, societal impact of AI design and to ensure an equitable workplace where human insight is still prioritized and everyone has an opportunity to thrive in the digital economy.
Transparency and Explainability
One of the biggest challenges of AI is the technological “black box” that makes it difficult to understand how it works and makes decisions. AI processes, systems, technologies and decisions should thus be clear and understandable to users and stakeholders. Transparency is the best policy for avoiding legal and reputational issues while fostering customer trust, as it displays an organization’s sense of accountability and ownership over its AI-driven actions.
Accountability, Responsibility and Governance.
Who is responsible when AI makes mistakes? Businesses must establish a well-defined code of ethics and ensure that these ethical guidelines are followed and enforced by human actors as a way of providing clear accountability for their AI-driven decisions. It becomes every AI user’s responsibility to use AI responsibly.
Crafting and implementing an organizational framework for AI Ethics can be done by following these steps:
- Involve diverse stakeholders in AI ethics conversations.
Organizations are advised to assemble a well-represented and knowledgeable working group responsible for overseeing AI ethics given a company’s business needs, technological capabilities and operational know-how.
This group should ideally include…
1. AI or tech experts who can map out plans for ethical risk mitigation using different tools.
2. Legal and compliance experts who understand the regulatory frameworks and ethical considerations surrounding AI.
3. Senior leaders who can help ensure that risks are mitigated in ways compatible with business needs and goals. - Define your organization’s ethical policies and guidelines for using AI.
Legal and regulatory compliance aside, organizations must identify specific ethical risks for using AI in their industry and their standing on these issues. Conversations surrounding ethical benchmarks for AI use, factoring in technical and financial constraints, will form how much ethical risk due diligence companies are willing to undertake for processes such as product design and testing. - Identify gaps between where you are now and what your ethical standards require.
An AI Ethics team should be able to determine the ethical risks that need to be mitigated by their organization’s use of AI, as well as the software and technical solutions to mitigate those risks. Identifying gaps during these processes helps an organization decide on the qualitative and quantitative assessments needed to fill those gaps and strengthen its ethical AI framework over time. - Understand sources of problems, allocate appropriate resources and operationalize solutions.
Biased data sets are a major concern at the core of machine learning, reflecting humanity’s historical and societal discriminatory actions, ideologies and policies. It becomes every company’s ethical obligation to enforce strict guidelines around the responsible use of AI, implementing auditing systems to monitor unethical activity, providing ongoing employee training, and building working relationships with AI and data professionals.
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NFTs . . . Basically
Final Thoughts
AI technologies will inevitably boost business growth. How businesses use these will greatly impact their customer relationships and reputation. Implementing AI ethics such as transparency in data usage and privacy can benefit businesses by cultivating a brand reputation built on customer trust.
From healthcare and manufacturing to finance and retail, AI is here to transform industries and workplaces for decades to come as it becomes more embedded in business operations and processes. Learning how to adapt to massive waves of AI-driven change necessitates proactively viewing AI as a friend rather than a foe–a useful appendage to human creativity that requires tempering innovation with responsibility.
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