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Tech & Innovation
DEC 11, 2020

How and Why a Customer-First Mindset Is Key to Outlasting COVID-19

…said that successful sales today require a go-to-market approach that understands how different business divisions shape the customer experience journey. “It’s not just sales that’s doing the selling anymore,” says…

MBA Essentials
DEC 9, 2020

Instant Insights: The Product Life Cycle

…squeeze its paw, and it says either “Nighty night!” or the classic “I love you!” It’s certainly cute, but at this stage, customer awareness and sales are probably low—so low…

Career Success
NOV 6, 2018

How a Japanese Martial Art Revived Godiva

…resounding yes. In fact, the title of his book (available in Japanese) says it all: TARGET: How did Godiva manage to double its sales in five years? On October 29,…

MBA Essentials
FEB 21, 2017

What the Cab Driver Taught Me

Many of us have a story or two about a crazy cabbie. Ever wonder why they’re so chatty?

The Innovative Business Model of Oreno Restaurants

sales to procuring ingredients. Great for saving money, but this model inevitably breeds poorly paid employees in high-pressure working environments that stifle creativity and motivation. Sakamoto re-invented the traditional F&B…