How One Woman Is Promoting Digitalization and Diversity for a New Age of Marketing
…spurs a global reality of remote work and unprecedented data collection. The marketing industry, in particular, faces pressure to remain agile for customer satisfaction and productivity. But what are marketers…
East Asia’s Digital Marketing Industry Is Opening the Way for Significant Business Opportunities
In recent years, the ever-increasing digitization of business has completely overhauled the marketing industry. While the underlying goals of most marketing efforts remain unchanged, processes have become both more complex…
Welcome to the Jungle: How Don Quijote Compensates for the Retail Apocalypse
Amidst the global Retail Apocalypse, how has Japanese mega-retailer Don Quijote achieved 30 years of continuous growth?
From the Ground Up: The Story of a Starbucks CEO Bringing His Personal Mission to Life
What does it take to build a great company? Former Starbucks chairman and CEO Howard Schultz makes a strong case for social impact.
The Streaming Wars: Is Disney Too Late?
Is Disney’s entry into digital streaming too late to pose a threat to the big players?
A Need Only Tapioca Can Fill: Japan’s Latest Food Craze through the Eyes of Maslow’s Hierarchy
Tapioca in Japan has enjoyed three big booms of popularity in as many decades. How have new technology and social trends changed the customer needs being met?
This Is Marketing: Seth Godin’s Best Seller Teaches Us How to See and Be Seen
Seth Godin returns to the bestseller list with This Is Marketing, a book about how marketing in the new era can be a force for change. It’s a great read…
McDonald’s Japan Plays Pokémon GO for Business: A Model for How Small Teams Can Leverage Emerging Technologies for Wild Success
McDonald’s Japan raked in huge profits from the Pokemon GO craze by having the foresight to understand the potential of IoT marketing gamification.
Springfield Confidential: What The Simpsons Can Teach Us about Business Longevity, Adaptability, and the Global Market
As the longest-running American sitcom in history, The Simpsons is a treasure trove of business knowledge, from marketing to team management.
The Miracle of Amazon’s Digital Supply Chain
Amazon founder Jeff Bezos didn’t invent supply chain management, but he’s certainly proven the tremendous potential of digital platforms. Starting…