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Career Success
AUG 16, 2019

This Is Marketing: Seth Godin’s Best Seller Teaches Us How to See and Be Seen

Seth Godin returns to the bestseller list with This Is Marketing, a book about how marketing in the new era can be a force for change. It’s a great read…

MBA Essentials
NOV 17, 2016

There’s More to Marketing Than Meets the Eye

marketing was much more complicated than I thought. So much so that I started to redefine my own notions about marketing and its range. Contrary to popular belief, a marketing

Global Japan
MAR 23, 2020

East Asia’s Digital Marketing Industry Is Opening the Way for Significant Business Opportunities

In recent years, the ever-increasing digitization of business has completely overhauled the marketing industry. While the underlying goals of most marketing efforts remain unchanged, processes have become both more complex…

Tech & Innovation
JAN 10, 2018

Dreamforce Marketing Challenges and Trends for the Fourth Industrial Revolution and the Age of B2I

disappear as a result of the Fourth Industrial Revolution, these will be offset by the jobs being created. 3 New Marketing Trends Three main marketing trends emerged at the event….

Career Success
MAR 20, 2018

Marketing Professor by Day, Opera Singer by Night

…consumed by her other passion: opera. Q: After marketing for Dentsu, working at Ogilvy & Mather, and helping prepare marketing for the 2002 FIFA Korea/Japan World Cup, why did you…

by GLOBIS Insights Staff
MBA Essentials
JUL 12, 2016

Data-Driven Marketing: A New Frontier

GLOBIS University Faculty Ryoko Takei discusses the new frontier of Data-Driven Marketing® with Adobe, a new online MBA course at GLOBIS. Learn about data-driven marketing, what is necessary for success…

Tech & Innovation
JAN 11, 2018

Dreamforce: Future Marketing Will Depend on AI, Cloud Computing, and Community

It’s becoming evident that marketing systems cannot survive without AI. Amazon and Facebook are obviously aware of this, but even general websites are now catching on, using AI to customize…

MBA Essentials
OCT 6, 2016

Is Marketing a Matter of Cult or Culture?

…sampling of a consumer who behaves differently depending on the context he or she is in. Still, one thing’s for sure: in marketing, the need for cultural insight is indefensible….

Global Japan
SEP 13, 2016

Action 73. Adopt a Spectrum Auction Process to Escape “Spectrum Socialism” and Promote Privatization and Marketing of the Spectrum!

…market principles, has protected vested interests. The solution is obvious: the “marketing” of radio waves. It is necessary to introduce a “spectrum auction” process to leave purchases to market principles…

McDonald’s Japan Plays Pokémon GO for Business: A Model for How Small Teams Can Leverage Emerging Technologies for Wild Success

…up and GO. Why haven’t other companies thought of using geolocation for marketing before? Well, they have. Location-based marketing isn’t anything new, but many companies avoid it due to a…